70% of Australians Still Read Catalogues says Roy Morgan Research

Fermax LogoAccording to research conducted by Roy Morgan 70% of Australians read printed catalogues, while only 11% read catalogues online.

Their research shows that “Australians aged 50+ lead the charge, with 75% reading or looking into printed catalogues (and just 8% of them accessing the online variety). Most likely to read online catalogues is the 25-34 age bracket (15%). Interestingly, for a generation that has grown up using the Internet, this same group also comprises a healthy readership (66%) of printed catalogues.”

Take advantage of the clear benefits of print distribution of advertising material for your business. Fermax delivers all manner of catalogues, flyers, leaflets, brochures and magazines throughout Melbourne, Geelong and the Surf Coast. Our extensive network of newspaper walkers already in the field means we can offer extremely competitive rates. Contact one of our Executive Sales Consultants today to learn more about how we can help you grow your business.